11: Jeff Harmon Using Humor to Change Minds

You might not know Jeff Harmon by name but chances are you’ve watched one or more of his hilarious, viral advertisements online. Jeff’s advertising agency Harmon Brothers is raising the bar in how to effectively persuade people through humor. Many of the same principles that apply to building a brand or selling a product can also be applied to persuading others to accept our ideas. This episode is a must listen for anyone who is working to change the world in a positive way.

About the Guest

Jeff Harmon is one of the co-founders and creative geniuses behind the insanely successful Harmon Brothers advertising agency and VidAngel which allows viewers to filter out profanity, violence and sexual content from their favorite films. His award-winning work has racked up hundreds of millions of views on YouTube and helped build a number of fledgling companies into multi-million dollar businesses.